.New Delhi: Dependence Retail considers to extend Superdry in to the athleisure sector which will definitely place it in straight competitors along with leading sports wear companies like Nike, Adidas and also Asics.Last year, the English style brand name had inked a joint endeavor deal along with Dependence Brands for the purchase of Superdry's intellectual property possessions in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (nearly 405 crore at the moment). Superdry's venture into the athleisure section in India will definitely be a first for the company internationally, along with several retail stores set to be opened across India. In the beginning, the business will definitely market garments, as well as later on footwear after getting BIS certification." The company has actually been actually working on a retail style for athleisure items, which has witnessed a surge sought after since the pandemic. It might take in French retail store Decathlon also with sizable style retail stores, while Superdry sporting activities will certainly be mid-size stores," stated a store operator aware of the development.Reliance Retail performed certainly not react to ET's queries.Sales of leading sporting activities brands have actually sprinted previously two years, steered through raising recognition concerning health and fitness and climbing need for athleisure damage. Along with a population of more than 1.4 billion, India is one of the fastest-growing and most extensive global markets for activewear as well as shoes companies.Most worldwide brands have actually been actually all around in the country for more than two decades and also have actually developed by means of partnerships along with cricket and also various other showing off tasks. The more recent candidates, having said that, have actually been positioning themselves as comfortable way of living and regular sportswear companies. India is actually viewing boosting rate of interest in sports like kabaddi, football, beach ball, hockey and badminton.Superdry went into the country in 2012 in alliance along with Reliance Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL has partnerships with independent fashion trend brands in sectors like high-end, bridge-to-luxury and high-premium as well as high-street way of life like Armani Swap, Burberry, Bally, Canali, Diesel, Fuel, Hugo Supervisor, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Dependence Brands also obtained toy retailer Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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