.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness label has actually onboarded Indian cricketer KL Rahul as a company ambassador as well as a real estate investor in the provider, it shared with ETRetail.Without disclosing the exact percentage of concern the cricketer has taken, the business said it is actually a sizable and also critical investment.This cooperation intends to utilize KL's enormous level of popularity, especially among youth and also fitness aficionados, to broaden Boldfit's reach into untapped markets and demographics across India.Sharing about the brand name's development strategies, Pallav Bihani, owner as well as CEO of the firm mentioned, "We are actually going all-in on expanding our activewear and also footwear categories, which are set to redefine the health and fitness market. These segments are our potential development engines." Presently, health and fitness and yoga add-ons steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name attained an earnings of Rs 73 crore. Along with strategic campaigns and this collaboration, the company targets to reach out to an income of Rs 500 crore through FY26. Established in 2018, it presently offers over 1 crore consumers annually and also intends to grow this grasp to 5 crore with this alliance. Also, it is boosting its source chain facilities to make sure fast shipping and regular product availability.Looking onward, the D2C start-up counts on an eruption in internet web traffic, social media sites interaction, as well as greater sales around our main groups.
Released On Aug 1, 2024 at 10:46 PM IST.
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